We didn't design LowInvestor because we wanted to, but because we had to.
A lot of money transits towards the African continent, sent by the diaspora for several reasons. Personal and commercial.
Twice the amount of foreign direct investment destined for the continent, and almost equivalent to official development assistance.
This money is often used for curative purposes, buying medicines, clothes, investing in real estate. With no real national development objective.
As access to information becomes easier and easier, brains are no longer limited to their network to learn new things. However, resource inequalities remain a reality.
The long-touted disparities in knowledge about Africa are gradually disappearing, giving way to ultra-competent, innovative entrepreneurs. But many obstacles are still perceived abroad, due to a lack of communication and proof.
The feeling of not being in control of administrative matters and the obvious bureaucracy creates a rupture for those who still carry their country of origin in their hearts.
Africa is culturally rich, which can be a scary experience for someone living abroad who may not be comfortable with the customs and language, especially when it comes to investing funds.
If you're not present in every ecosystem in African countries, it's almost impossible to realize the value that entrepreneurs can create. It's hard to compare projects without reliable information.
Despite ongoing efforts to digitalize banking services, many countries are still far from offering banking services as efficient and reliable as those where the African diaspora lives.
Without doubt the most difficult to erase, it's often a question of corruption with paid files, bribes and powerlessness in the face of these situations.
Opportunities open up, technologies advance, access to information improves
Many structures have been put in place, including tax exemptions and reduced charges for startups created over several years.
While Western markets are reaching saturation point, with high labor costs, increasingly expensive infrastructures and less and less advantageous taxation, the opposite is happening across the African continent.
Africa's domestic market is growing, and services are being digitized worldwide, making it possible to sell online and produce at much lower cost, as well as having a significant social impact.
Because the train needs resources to go much faster and change lives. Investing in a company means creating jobs, creating a domestic market and generating revenue at the same time.
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