Every year, the diaspora sends billions of euros to their loved ones back home, often via Western Union or other money transfer services.
Every year, the diaspora sends billions of euros to their loved ones back home, often via Western Union or other money transfer services. While these transfers help cover immediate needs, they don’t always create long-term value. So how can you continue supporting your family while also investing in projects that build a stronger future? Here are a few ideas.
- Traditional transfers meet short-term needs (housing, healthcare, etc.).
- But they don’t create long-term assets or income.
- Fees can be high and reduce the actual amount received.
Join family or community funds to build a house, purchase land, or develop a small business.
Instead of sending money for day-to-day consumption, help a loved one launch or grow a revenue-generating activity.
Become a shareholder in an African SME or startup, which allows you to:
- create economic value
- generate income for yourself and jobs for the community
- make your support more sustainable
Paying for a loved one’s education or medical care is an investment in human capital.
Investing in local businesses can have a greater impact than simple transfers:
- you stay involved
- you may earn dividends
- you actively contribute to the local economy
Sending money through Western Union is still useful, but it’s possible to support your family and your country in a more sustainable and profitable way. By becoming an investor, you’re helping your loved ones while also building your own future.
Want to discover African businesses you can invest in?
Open a LowInvestor account and find opportunities that align with your values.
Discuss the latest opportunities, ask for advice, access resources shared by the community and more !
